The Business of Homeschooling
Explore the business side of homeschooling. As the number of homeschoolers continues to grow, the art of marketing to homeschoolers increases in significance. We take a look at the demographics of the homeschool market and homeschooling businesses. Also of interest is the relationship between the homeschooling market and corporate entities.
The Business of Homeschooling:<br>The Homeschool Market
Product Reviews on Homeschool Blogs: How to Get Them
How to get bloggers interested in your products so that they will write product reviews on their homeschool blogs -- have an outstanding product first of all and give bloggers incentives. Find social media savvy homeschool bloggers on Twitter and G+ using two special hashtags.
Marketing to Homeschoolers: Specialty Retailers Find a New Niche
If you’re looking for a perfect niche market for your specialty toys, you might try homeschoolers. Since they are outside of the mainstream, they tend to be more skeptical about mass-marketed products and more inclined to make unorthodox choices, as a scan of homeschooling websites and a survey of five homeschooling moms revealed.
Reaching the Homeschool Market
A look at what homeschoolers buy and different ways to reach the homeschool market.
Marketing to Homeschoolers with Podcasts
With podcasts you have a chance to reach a new component of the homeschool audience that you might not reach via newsletters, blog posts, or social media. This video details three advantages to marketing through podcasts.
Marketing to Homeschoolers with Social Media
How homeschoolers interact with social media. Myths about using social media for marketing to the homeschool audience. Social media preferences for the homeschool market.
PR Mama Perspective: Understanding the Homeschool Market
Get tips on how to understand the homeschool market, how to do market research on a home business budget, and whether or not you should buy advertising.
Parents Educating at Home (PEAH)
Parents Educating at Home (PEAH) has as its goal to network with businesses and organizations to raise the awareness of home schooling in the community. They work to manage and communicate discounts and savings that home schooling families can receive as well as continually work to obtain additional discounts both nationally and locally on behalf of the homeschooling community. In order to become a member, you must pay a fee.
The Homeschool Marketer
The Homeschool Marketer is the place to gather all your tips about homeschool marketing and public relations. Whether you are considering marketing to home educators, are a homeschooler attempting to spread the word about your business efforts, or just want to know the news from the busy bees at The Old Schoolhouse Magazine, this is the place to get the "buzz".
Targeting a Message: Homeschoolers and Social Media
Homeschoolers are actually not the easiest marketing targets in general. You might think that we are such a specific subset of the population that we basically have a marketing bullseye on our foreheads, but the truth is that people homeschool their children for such a wide variety of reasons that figuring out where we are coming from can be a full-time job in itself. The one thing homeschoolers DO have in common is their belief that by homeschooling, they are providing a customized education for their child.
Marketing to the Homeschool Audience
The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.
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Featured Resources

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Homeschooling 101: A Guide to Getting Started
Homeschooling 101 gives you the steps to help you get started on your homeschool journey. This guide lays out how to get started, choose and gather curriculum, scheduling, organizing your home, and finding the joy in homeschooling. This book is perfect for new homeschoolers who are looking for real help in taking the first step. 
More Charlotte Mason Education: A Home Schooling How-To Manual
After providing an important work in explaining the Charlotte Mason method for homeschoolers, Catherine Levison goes deeper into the use of this method in the home with her subsequent work. This book expands the information from the first book and offers ideas to incorporate the rich and uplifting philosophy into your home education. There are specific tips for high school, schooling through challenges, and more. 
The Work-at-Home Sourcebook
This indispensable directory contains information not found in any other book on the subject. The Work-at-Home Sourcebook is the only book available which gives specific information for finding, applying for, and getting home work with AT&T, J. C. Penney, and more than 1,000 other companies that routinely hire qualified home workers. Contact information, job descriptions and requirements, and details on pay and benefits are included. Other chapters cover handicrafts, franchises, telecommuting, l...
Homeschoolers' Success Stories : 15 Adults and 12 Young People Share the Impact That Homeschooling Has Made on Their Lives
Despite their growing numbers, many homeschoolers still find their experience somewhat isolating. This collection of short biographies aims to alleviate some of that loneliness. While the stories profile modern-day homeschool grads and students, famous homeschooled personalities from the past are offered up early in the book for historical inspiration. John Adams, Abraham Lincoln, steel magnate Andrew Carnegie, newspaper publisher Joseph Pulitzer, photographer Ansel Adams, poet Robert Frost, and...
Greenleaf Press
Greenleaf Press is a small family-owned and operated publisher and supplier of quality books for children. They are committed to "twaddle-free", living books, and approach teaching history to children using biography and chronology. You will find sections in the catalog covering each major historical period in order, with a variety of biographies, reference books, and historical fiction. For Israel, Egypt, Greece, Rome, the Middle Ages, and the Renaissance and Reformation there are Greenleaf Stu...